Project Tools
Essential resources to implement digital transformation, sustainability and networking processes for European independent festival organizers
Short video pills on key topics for independent festival organizers
Evolution!
Digital tools
Digital culture
Data and interpretation
A hybrid space
The importance of planning
Small steps
Progress or perfection
Festival sustainability!
Balance is the key
Video clips covering key topics in digital marketing, sustainability, and audience development
Digital Marketing Strategies
Learn effective digital marketing techniques for cultural festivals
Sustainability in Events
Best practices for organizing sustainable cultural events
Audience Development
Strategies to grow and engage your festival audience
Social Media for Festivals
Maximize your festival's social media presence and reach
Audience development explained simply
Digital transformation explained simply
Network explained simply
The future of festivals explained simply
Audience development for indie festivals
LESS. 1: Objectives, target audience, AI Tools
Audience development for indie festivals
LESS. 2: Networking, Equity crowdfunding
Audience development for indie festivals
LESS. 3: Payement methods, case study audience
Step-by-step video sessions on how to plan and run a music festival
Cultural Conversations at the Smithsonian Folklife Festival and Beyond
How festivals can document and present living heritage through first-person voices and community engagement
How festivals bring us together | Meera Warrier | TEDxSomaiyaVidyavihar
From vision to stage: the rewarding chaos of festival production and its impact on communities
Event Marketing
A practical introduction to event marketing: where to find your audience and how to fill your festival with low-cost, high-impact strategies
Event Marketing
An industry-led introduction to live event production, design and management across all creative and technical roles
Zedd - Behind The Scenes of Coachella
Behind the scenes of Coachella 2025: rehearsals, live visuals, and the raw preparation behind one of the world's biggest festival stages
Never stop the music - The Creation of Tomorrowland Around the World
Discover the making of Tomorrowland 2020, the digital festival, with exclusive behind the scenes footage and interviews
Downloadable slides, guides and educational resources for festival organizers
Audience development for indie festivals
Slides to digital marketing strategies for cultural festivals
Bibliographies
Curated references and resources for further learning and best practices
Platform Guide
Documentation on how to use and update the digital platform developed by DEMO
Guidelines on Innovation, Digital Transformation & Sustainable Growth
Orientation tool for European cultural operators navigating digital transformation, sustainability and audience development
DEMO Factsheet
Thematic reference cards on audiences, sustainability and networking — with key concepts and operational checklists for festival organizers
Innovation, Digital Transformation & Sustainable Growth – Executive Summary
Key findings and strategic priorities from the DEMO Erasmus+ project for independent festival organizers
Digital Transformation Roadmap
An interactive 12-month guide through the four phases of digital transformation for independent festival organizers
Strategic Canvas
Interactive planning canvas for audience development and digital strategy — fill in, save and print
DEMO Guidelines Infographic
Visual overview of the three strategic pillars of the DEMO Erasmus+ project
Self-Assessment Tool
Evaluate your organization's readiness across 6 key areas with 36 questions and get a personalized result